CATEGORY HIGHLIGHTS ( Print / Outdoor / Online Marketing )
PORTFOLIO OF PAST SUCCESSES
Below we offer a smattering of our previous big brand projects and award-winners.
Health & Wellness
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Online Marketing Successes
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Graphlink Media has a long history of working with health, medical and wellness companies.
This includes marketing for Merck, Pfizor, EYE-CARE MAGAZINE, the launching of Sepracor, VISX, and designing the ad campaigns for the internationally known ATKINS MEDICAL CENTER in Manhattan.
Graphlink produced NEWLIFE Magazine, the US's largest alternative health publication during our tenure, and launched their NEWLIFE EXPO.
Wellness and beauty clients have included Wella Beauty, L'Oreal, Novita Spa, Lucille Roberts, etc.
In business, the mid-sized company is like a middle child. Not as powerful as the older sibling, nor as easily forgiven as the smaller children.
This is why growth is so important, and why finding a trusted marketing firm to work with as a true partner is so vital to reaching one's goals.
Graphlink has helped build many mid-sized companies. And helped many smaller companies reach their mid-size goals.
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Mid-Sized Client: AEC REPRO
Initial Size: Graphlink Media was brought on when AEC Reprographics was a 40-man firm working out of a 4th floor office on 12th avenue. The main product, a software package, was unnamed.
3 Years Later: Graphlink re-branded the company name to “AEC REPRO, named the software package ”BuildFlow", which went on to become an industry standard. The firm now occupies a 14,000 square foot space at 39th/5th ave, with ~200 employees.
Mid-Sized Client: BAGEL DISH RESTAURANTS
Initial Size: Graphlink Media was brought on when BAGEL DISH was a single store in New Jersey.
2 Years Later: Graphlink developed the branding, created the logo, and crafted a popular series of humorous print ads. This success lead to expansion into 12 franchised shops across the northeast.
Mid-Sized Client: NEWLIFE MAGAZINE & HEALTH EXPO
MAGAZINE: During our tenure, we re-branded and re-designed the magazine and brought circulation from 60,000 copies to over a quarter million readers.
HEALTH EXPO: Graphlink created all of the branding, marketing material and promotion for the Newlife Health Expo, which currently runs multiple shows every year in both New York City, and West Palm Beach.
Graphlink has produced BIG-BRAND advertising and marketing for over 20 years. There is a reason these brands come back to us. The list includes, in small part:
Olive Garden Restaurants
Disney / Verizon (Star Wars)
National Hockey League
Delta Children's Furniture
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A shortlist of our big-brand client successes.
The world is online. Business is all online. How much are you online?
Graphlink has created famous and award-winning web marketing for over 20 years. Including the early Internet mega-hit TROJAN BRAND SCREENSAVER, MONEY.NET's award winning "Screamernet" promo, AMEX's "Flying Money", DUNKIN'S "Tic-Tac-Donut" game, and the MTA's interactive "History of the Subway".
We have also produced exceptional websites for businesses in every market, including physicians, restaurants, retail shops, education, publishing, and fashion.
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RECENT BRANDING & MARKETING successes ( Expanding both major brands and mid-sized firms. )
For over half a decade Graphlink has been helping to produce marketing for their advertising, banners, Mostly Mozart Festival, annual reports and more.
We helped launch this division, which opened to a multi-million dollar deal the first month.
(We have worked with its parent company for almost 2 decades.)
Kuhns Brand OTC
We created this brand for an expanding OTC pharmaceutical house in NJ. Sales of the re-branded line went up from about 1% to over an 8.4% conversion.
Graphlink created the marketing posters and advertising visuals. Including the compositing and special effects for "Unbelievable" and other Netflix products.
Our key team members.
Specialists in advertising, creative, marketing & retail.
Collectively, our team offers you over 100 years of experience. Heady stuff!
We're veterans of the world’s top advertising and publishing companies, with an understanding that brings your company to the next level. Ready to start?
Lance Evans / Creative Director & Principle
The creative and marketing force behind Graphlink Media, Lance is a veteran of major NY ad agencies and big-brand development. An art director at J. Walter Thompson, Bates Worldwide, Ogilvy, and worked with Jerry Della Femina at each of his shops.
At Graphlink, Lance has provided content and advertising direction to major brands, and as well as smaller brands. He works with his clients in turning ideas into brands, re-branding existing products, and increasing market awareness.
Lance has won advertising and publishing awards, is the author of numerous books/DVDs on advertising, hundreds of international magazine articles, and been a consultant to Adobe, Apple, Autodesk, Ad Age, and those are just the A's.
A multi-discipline creative, Lance is known internationally for his 3D illustrative work, and for his photography that has been written up in The NY Times, Art in America and other publications. His portrait work can be seen here:
Lance Evans Portraits
Ben Colarossi / Senior Creative Consultant
We are fortunate to have this legendary adman working with us over the past decade. Winner of so many CLIO awards he lost count, Ad Age Magazine called him “Man of a thousand slogans”, and said “Ben inspired the greatest ad lines of our time, including 'Where's The Beef', Timex 'Takes a Licking and keeps on ticking', and “AJAX, Stronger than Dirt!”.
Revlon founder Charles Revson said “We [Revlon] owe it all to that creative Italian art director, Colarossi.”
Ben has held the titles of Worldwide Senior Creative Director and Managing Partner at Ketchum, McCann Erickson, Lintas, Ted Bates, and his own Creamer/Colarossi. Ben can be found at Graphlink on a weekly basis, consulting on a wide range of current projects, bith large and small.
Sharm Rambissoon / Retail Marketing & Promotions
A 20 year veteran of the retail market, Sharm has held sales, managerial, and marketing/promotions roles in some of the largest retail companies in the northeast.
She works with Graphlink retail clients to enhance store traffic and customer awareness through promotional campaign design.
James Hill / Marketing & Promotions
In the past 25 years, Jim has held the titles of International Marketing Director, publisher and editorial director of major publishing houses, and taken the lead role in numerous domestic and international sales campaigns. Jim is widely published in the outsourcing vertical markets with a number of articles and white papers.
Jim was most recently the VP of sales and marketing for Firstsource, a Fortune 500 IT company with annual revenues of over $110 million.
[ CLICK ON IMAGES FOR BIOS ]
Industry Education & Outreach
The Graphlink team has been giving and sharing with the industry for decades. Lance Evans is the author of
multiple books, DVDs and hundreds of industry articles for the top trades. He produced years of educational seminars for Apple Computer, and under his direction, Graphlink launched an award-winning publishing company.
[ CLICK HERE TO LEARN MORE ]
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OWN YOUR MARKETS!
"Very smart marketing for small/medium businesses."
— Rance Crain, founding Editor-in-Chief
BLITZ Has a New Home!
It's all grown up and moved out on its own. BLITZ is best described as an online version of our ad agency. Streamlined to be an ideal marketing partner for smaller businesses.
"After the branding and the website, comes the marketing."
— Said someone that knows of what they speak
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and on Long Island
Take the First Step: Say Hello Now
THEY LOVE US SO
"You've hit this project out of the
ballpark. Again. Thanks!"
— Steve Harford, CEO AEC REPRO, NY
"Lance Evans knows how to make
great looking images."
— John Knoll, Creator Photoshop, Director ILM, OSCAR Winner
"...accomplished handling of light makes
[their] photography very successful."
— Phyllis Braff, THE NEW YORK TIMES Arts Section
"Your re-branding took our sales
from under 2% to over 8%. OVERNIGHT."
— Richard Kuhns,
Sr. Chemical Engineer/Owner KUHNS BRAND OTC
"Love it!!! Thanks! Looks awesome!"
(referencing projects for Sony Pictures)
— Rob Hersey, Creative Director McCANN ADVERTISING
"They really know their stuff...and the
work is always right on target."
— Mykle Freedman, VP/Director, Bates Advertising
"Had I known you were here,
I'd have done this years ago."
— Ramsey, BAGELWORKS, 40-year old deli, Manhattan
"The design talent is obvious, they don’t build them like your agency anymore."
— Mark Head, VP Marketing, Mount Sinai Hospital, SN
"You've totally jump-started
my business marketing!"
— Pat Doherty, TONE & MUSCLE FITNESS
"You’re always my first call!
You've never once let us down."
— Lauren Scottow, CREATIVE CIRCLE AGENCY
"Who? Oh, yeah, I like them.
Let’s hire them again sometime."
— Jerry Della Femina, AD LEGEND/"MAD MEN"
"You’ve been very helpful at NYC Health + Hospitals during Covid."
— Lorrene Walker, BSN RN (Covid-19 Team)
Our clients seem to love our work.
What can we do to get you to love us this much?
For over 25 years, Graphlink Media has been building brands, expanding markets,
and increasing sales for large companies, smaller companies, and start-ups.
BIG AGENCY SAVVY
BOUTIQUE AGENCY CREATIVE
As a “boutique” creative marketing shop in midtown Manhattan, we understand
the artistry and technology in today’s communications puzzle.
We've launched new companies (Olive Garden, Sepracor Pharmaceutical), built brand recognition (Miller Beer, AMEX), created killer ads (EDS, Atkins), and built award winning online promotions (Trojan, Money.net, MTA).
Partial client list:
Graphlink Clients & Awards
For over 25 years, Graphlink Media has been providing BIG-BRAND
content and marketing ideas to the worlds top clients and their agencies.
Along the way, we've picked up some accolades. Here are but a few.
GRAPHLINK MEDIA | NYC
We don’t just build websites. We Build Businesses.
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Web Design Samples
Our Creative Services
OUR OTHER BRANDS & SERVICES
BLITZ.promo / SMB Online Marketing Service
FOOD Media / Food+Hospitality Marketing
MediaBook Press / Publishing Services
Lance Evans Photo / High-End Portraits
NY Ad Men / Marketing EDU on YouTube (WIP)
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